Most cold email campaigns flop because they rely on assumptions instead of real insight. In this post, Fred breaks down how DLC turned a failing 9,000-email campaign into a high-converting outbound engine—just by getting sharper on targeting, research, and personalization. If you’re in PE or B2B and struggling to get replies, this teardown is a must-read.

Cold email doesn’t work if you don’t land in the inbox. In this post, I break down the 5 steps we use at Danish Lead Co. to stay out of spam filters—from domain setup to send volumes—so you can build a cold outreach system that actually delivers.

Hiring a cold email agency? Don’t let weak setups ruin your deliverability.
This post breaks down what to look for—across infrastructure, lead sourcing, copy, and sending strategy—to make sure your outreach actually performs.