Outbound Systems for Private Equity & M&A Teams

Predictable proprietary deal flow, without intermediaries, inflated valuations, or endless research.

We help PE and M&A firms source off-market opportunities through compliant, high-trust outbound systems
that generate consistent founder conversations month after month.

→ See how we build predictable outbound for private equity and M&A teams.

Designed for deal teams, origination leaders, and firm partners who want to scale thesis-driven sourcing without expanding headcount.

Why Most Firms Struggle with Proprietary Deal Flow

Traditional sourcing relies on brokers, inbound teasers, or outdated referral loops, making it hard to reach the right founder before the deal goes public.
Your team already has the relationships, but scaling them consistently is the challenge.

Outbound fixes that.
It builds a direct line to business owners who fit your investment thesis, before they enter a process.

Common Sourcing Bottlenecks We Solve

  • Most firms still rely on brokers and bankers, which drives up prices and slows deal velocity. Our systems help reach founders directly before they enter a process.

  • Without steady outreach, deal flow peaks and drops unpredictably. We build consistent founder engagement pipelines that sustain activity year-round.

  • We use AI enrichment to verify ownership, funding, and sector fit, cutting manual research time by over 80%.

  • We automate messaging logic without sounding robotic; every email still reads as handcrafted to the founder’s context.

  • We extend your sourcing capacity without adding headcount, covering portfolio add-ons or secondary theses automatically.

  • Our team stays ahead of changing platforms, compliance updates, and deliverability shifts — so you don’t have to manage the complexity.

  • We combine firmographic data and behavioral signals to pinpoint founders most aligned with your thesis, ensuring every message lands with intent.

Proprietary AI Model for Deal Sourcing & Target Scoring

Our deal-sourcing systems don’t just automate outreach; they also estimate financials for privately held companies using proprietary AI models built in-house.

Here’s how it works:

Our AI engine aggregates 50+ data points per company from LinkedIn, press releases, filings, Google, and investor databases, then predicts revenue, EBITDA, and growth potential to help your team prioritize targets.

Inputs include:

  • Headcount, HQ location, and office footprint

  • Product/service type and price points

  • Buyer segments and recurring revenue share

  • Estimated employee costs and customer LTV

  • Age of the business and digital presence

The model translates these into a dynamic 0–100 score, customized to your investment thesis.

All of this runs directly inside Clay, allowing instant filtering, exporting, and integration with your CRM or deal-tracking workflows.

Outcome:

→ Replace 100+ hours of analyst work each month.

→ Scale thesis-driven sourcing across entire sectors in days, not weeks.

→ Identify “hidden gems” before your competitors, backed by data, not guesswork.

Proprietary AI Model for Deal Sourcing & Target Scoring
  • They’re derived from over 10 core signals, including headcount, pricing, and location, cross-verified with public benchmarks and comparable data.

  • Yes. We calibrate it to your thesis: target size, sector, ownership type, or deal stage.

  • We combine first-party enrichment with reputable public and investor databases.

  • We automate messaging logic without sounding robotic; every email still reads as handcrafted to the founder’s context.

  • Absolutely. Everything integrates with Clay, allowing instant sorting, filtering, and exporting for deal evaluation.

AI Deal-Sourcing Mini FAQ

How We Build Systems That Surface the Right Deals

We design and operate fully managed outbound systems built around your thesis, portfolio strategy, and brand voice.

Our approach includes:

Personalized messaging

Every email feels handcrafted, focused on founder motivations, timing, and value alignment.

Smart targeting

We enrich data on founders and operators based on sector, geography, and trigger signals (growth, ownership changes, funding, intent).

Deliverability at scale

Custom domain rotation and technical setup keep outreach compliant and landing in primary inboxes.

AI-enhanced efficiency

Advanced enrichment logic and adaptive messaging frameworks that continuously improve response rates.

You focus on conversations.

We handle everything before that point.

Results from Recent Engagements

Healthcare-focused PE firm (confidential):

Generated 83 qualified founder conversations exploring off-market M&A within 60 days.

Blue Turtle Capital:

Sourced 34 warm leads in the first month and 25 direct replies from founders open to discussing a sale.

See all case studies

Mid-market investment group:

Replaced manual sourcing with a full outbound engine, now booking 8–12 founder calls per week from highly relevant sectors.

Typical outcomes:

Consistent off-market flow, faster LOI velocity, and reduced dependence on intermediaries, all while maintaining brand integrity and compliance.

Our 3-Step Process

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1. Understand

We align on your thesis, acquisition criteria, and ideal founder profile, including ownership type, EBITDA range, and sector triggers.

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2. Build

We construct a full outbound engine: data sourcing, AI enrichment, copy, deliverability setup, and automated sequencing, all branded to your firm.

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3. Scale

We continuously monitor, test, and optimize messaging and targeting to improve engagement quality and deal conversion over time.

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FAQ: Outbound Deal Sourcing for PE & M&A Teams

Deal Sourcing & Strategy

  • By running direct founder outreach using structured outbound systems — reaching owners before they enter auction processes.

  • A systemized mix of AI-enriched data, personalized founder messaging, and consistent outreach cadence targeted to specific theses.

  • Through automation, combining enriched data, intent signals, and predictive scoring to surface companies that match your filters.

  • Outbound gives you earlier access, better valuations, and more control, while brokered deals arrive late and inflated.

  • Yes. Our AI identifies early intent signals (leadership changes, growth plateaus, or succession planning) before listings go public.

  • Firms typically see recurring founder conversations every month and lower acquisition multiples through direct sourcing.

  • By combining automation, high-quality data, and ongoing system optimization, ensuring steady outreach volume and reply rates.

Compliance & Quality

  • Yes. Our infrastructure and data workflows are fully GDPR- and CAN-SPAM-compliant.

  • Every message is written manually or AI-assisted with human editing, referencing relevant insights, and avoiding templates.

  • We deploy domain rotation, custom tracking setups, and warm IPs to ensure high inbox placement.

  • Through deliverability monitoring, ongoing domain health tracking, and biweekly sending rotation.

Execution & System Design

  • Signals include headcount shifts, stagnant growth, management transitions, and specific language patterns in press or posts.

  • AI can score targets, estimate revenue/EBITDA, and surface hidden opportunities faster than manual analyst research.

  • Privately owned, profitable businesses with strong fundamentals and limited public visibility tend to respond best.

  • We use enrichment logic and sector-specific copy frameworks that reference each company’s growth stage, niche, and focus.

  • A combination of sourcing, enrichment, targeting, deliverability setup, and multi-step personalized messaging.

  • Most clients start seeing qualified founder conversations within 30–45 days after launch.

Use Cases & Results

  • Typically 10–20 qualified founder conversations per month, depending on sector and criteria.

  • Yes, for example, one healthcare-focused firm generated 12 off-market founder meetings in 30 days.

  • We can target specific verticals or geographies to find bolt-on acquisitions aligned with portfolio strategy.

  • Outbound works best in fragmented industries like SaaS, industrials, healthcare, and B2B services.

Operational & Next Steps

  • We design entire outbound infrastructures for deal origination, not just campaigns. Our focus is strategic, not transactional.

  • A short kickoff, thesis mapping, and data setup, after which we launch sourcing in 2–3 weeks.

  • Minimal, we handle everything except final review and approval of messaging.

  • We track qualified founder conversations, pipeline quality, and downstream deal progression (LOIs/closings).

Ready to Build Your Outbound Deal Engine?

Let’s explore what a system like this could generate for your firm.

→ Book a strategy call to see how this would look for your deal team

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