Beyond Med – Case Study

“In just one month, BeyondMed scaled from 20–30 leads a month to 50–65, while reply rates jumped from ~1% to 4–9%. We rebuilt their entire outbound system, fixed deliverability, and created a scalable lead engine, removing the founder from day-to-day campaign management.”

Client Overview

Company: BeyondMed

What they do: B2B healthcare platform offering premium health memberships for employees, brokers, and HR leaders.

Team size: Small, founder-led

ICP: HR and benefits decision-makers, brokers, and executives at companies offering employee health perks.

Why they came to us: Despite prior outbound experience, BeyondMed’s results were declining. The founder was managing everything manually, campaigns had high bounce rates, inbox performance was inconsistent, and reply rates dropped to ~1%.

The Problem

• Campaign results were declining, despite heavy time investment from the founder.

• Deliverability issues (Microsoft updates) caused underperforming inboxes.

• High bounce rates persisted, even with tools like ZeroBounce.

• Reply rates hovered at 0.5–1.5%, with only 20–30 leads per month.

• Needed a scalable, low-maintenance solution to consistently generate leads.

What We Built

• Targeting: Verified and segmented lists for HR decision-makers and brokers, using multi-layered data validation to reduce bounce rates.

• Messaging: Rewrote copy with clear pain points for HR leaders, brokers, and executives, testing multiple angles to improve engagement.

• System:

  • New domains, inbox rotation, and technical setup to fix deliverability.

  • Advanced validation layered beyond ZeroBounce to protect sender reputation.

  • Fully managed system to remove the founder’s daily involvement.

The Results

• ✅ Reply rates increased from 0.5–1.5% to 4–9%.

• ✅ Monthly leads scaled from 20–30 to 50–65.

• ✅ Inbox health stabilized with fewer bounces and higher deliverability.

• ✅ Founder’s time freed from campaign management, with a hands-off pipeline system.

Trustpilot Review

Next Steps

• Scale outreach into additional verticals.

• Continue list refinement and testing to sustain growth momentum.

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