How BeyondMed Scaled to 50+ Leads per Month with AI Outbound

“In just one month, BeyondMed scaled from 20–30 leads a month to 50–65, while reply rates jumped from ~1% to 4–9%. We rebuilt their entire outbound system, fixed deliverability, and created a scalable lead engine, removing the founder from day-to-day campaign management.”

Client Overview

Company: BeyondMed
Industry: Healthcare (HealthTech)
Team Size: Small, founder-led
ICP: HR and Benefits Decision-Makers, Brokers, and Executives at companies offering employee health perks
Why They Chose Danish Lead Co.: BeyondMed had prior outbound experience but struggled with high bounce rates, low reply rates, and inconsistent deliverability. The founder was managing everything manually, and campaigns were underperforming. They needed a scalable, hands-off system to stabilize results and accelerate lead generation.

Challenges Before AI Outbound

Before working with Danish Lead Co., BeyondMed’s outbound system was functional but unstable. Deliverability issues and manual campaign management prevented scale.

They faced:

• Declining campaign performance despite heavy founder involvement
• Deliverability issues (Microsoft updates impacting inboxes)
• High bounce rates even with validation tools like ZeroBounce
• Reply rates stuck between 0.5–1.5%
• Only 20–30 leads per month and a lack of predictability

Our AI-Powered Outbound System

Targeting
We rebuilt BeyondMed’s data infrastructure from the ground up, focusing on verified, segmented lists for HR decision-makers and brokers.

• Multi-layered data validation to reduce bounce rates
• Segmentation based on industry, headcount, and benefits adoption signals
• AI-based enrichment through Clay and Apollo

Personalized Messaging
We completely rewrote their outbound copy, addressing pain points for HR leaders, brokers, and executives.

• Focused on benefits ROI, cost transparency, and employee wellness
• Tested multiple angles to optimize engagement and replies
• Added dynamic personalization using company size, region, and perks offered

Automation & System Execution
We deployed a fully managed outbound system powered by:

• New domains and inbox rotation to fix deliverability
• AI email sequencing and deliverability monitoring with Smartlead
• Layered validation beyond ZeroBounce to protect sender reputation
• Continuous deliverability optimization and A/B testing
• Full removal of the founder from day-to-day execution

Results

✅ Reply rates increased from 0.5–1.5% to 4–9%
✅ Lead volume grew from 20–30 to 50–65 per month
✅ Deliverability stabilized, with fewer bounces and higher inbox placement
✅ Hands-off operation — the founder was removed from campaign management entirely
✅ A scalable, predictable outbound engine was established

Key takeaway: Within one month, BeyondMed transformed its outbound program from manual and inconsistent to automated, reliable, and growth-ready.

Client Feedback

“In just one month, BeyondMed scaled from 20–30 leads a month to 50–65, while reply rates jumped from ~1% to 4–9%. We rebuilt their entire outbound system, fixed deliverability, and created a scalable lead engine, removing the founder from day-to-day campaign management.”
— Greg, Founder of BeyondMed

Tools & Stack Used

Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered email sequencing and deliverability management
Apollo – Contact enrichment and targeting validation
FI Navigator – Vertical-specific intelligence and segmentation
BuiltWith – Tech stack and signal-based targeting insights

Key Learnings

• Deliverability is the foundation: Domain reputation and rotation drive consistent performance.
• Data layering across enrichment tools dramatically reduces bounce rates.
• AI-led automation can scale manual processes without losing personalization.

Next Steps

• Scale outreach into additional HR and benefits verticals
• Continue refining targeting signals and enrichment data
• Expand copy testing and personalization for regional campaigns

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