How Sunergy Solutions Built a Predictable Outbound Engine for Commercial Solar, Closing $1.3M in 60 Days
“In just 60 days, Sunergy Solutions closed $1.3M in new revenue using our fully managed outbound system, unlocking a consistent flow of qualified leads across five Northeastern states and continuing to close deals month after month.”
Client Overview
Company: Sunergy Solutions
Industry: Commercial & Residential Solar Energy
Team Size: ~21 employees
ICP: Property owners and operators across New England — particularly in agriculture, manufacturing, hotels, cold storage, and other energy-intensive facilities
Goal: Build a predictable, hands-off outbound channel to generate qualified commercial solar opportunities across multiple states.
What They Tried Before (and Why It Didn’t Scale)
Sunergy had strong fundamentals:
- a proven solar offering
- competitive pricing
- and an experienced sales team capable of closing complex commercial deals
The bottleneck wasn’t closing — it was consistent pipeline generation.
Before working with us, they faced:
- Manual outbound that was hard to sustain alongside day-to-day operations
- Inconsistent inbox performance and rising bounce rates
- Limited visibility into where deals were coming from
- Deal flow that fluctuated despite strong market demand and favourable incentives
They needed a system that could:
- run with minimal internal oversight
- scale across multiple states
- reach the right commercial buyers at the right time
- and do so without burning domains or overwhelming their team
Why Outbound Was the Right Channel for Commercial Solar
For Sunergy’s ICP, outbound made sense because:
- Buyers don’t actively “shop” for solar — timing and education matter
- Decision cycles are long, but ROI is clear once the conversation starts
- Paid ads alone struggle to reach owners of energy-intensive facilities
- Many qualified prospects are not actively inbound-searching
Outbound allowed Sunergy to proactively reach decision-makers, anchor conversations in ROI and incentives, and control deal flow instead of waiting for it.
What We Built (The Actual System)
1) Localised, Sector-Specific Targeting We built tightly scoped targeting across five Northeastern states:
- Maine
- New Hampshire
- Massachusetts
- Vermont
- Rhode Island
Within each state, we prioritised sectors with high, predictable energy usage:
- agriculture and cold storage
- hotels and hospitality
- recycling and manufacturing
- facilities with on-site operations and large rooftops or land
Data was enriched and verified using Clay, Apollo, and regional business databases to ensure list accuracy and relevance.
2) ROI-Led, Incentive-Aware Messaging Messaging focused on what actually moves deals in commercial solar:
- long-term energy cost reduction
- state-level incentives and funding programmes
- comparable ROI outcomes from similar facilities
- clear financial upside, not generic sustainability claims
Emails were short, direct, and framed as exploratory conversations — not sales pitches.
3) Deliverability & Execution Infrastructure To scale safely, we deployed a fully managed outbound engine:
- warmed domains and inbox rotation
- automated sequencing via Smartlead
- list hygiene and bounce prevention
- ongoing deliverability monitoring and optimisation
This allowed Sunergy’s team to stay focused on closing, while outreach ran largely in the background.
What Didn’t Work (and What We Cut Early)
A few approaches were tested and quickly removed:
- broad “commercial property owner” lists without sector context
- generic sustainability messaging that didn’t tie directly to ROI
- over-personalisation that added noise without increasing reply quality
The winning pattern was consistent: tight sector targeting + local context + financial clarity.
Results
✅ $1.3M in new revenue closed within 60 days from first outreach to signed projects
✅ Additional projects closed after the initial wins, creating ongoing momentum
✅ Consistent positive replies across all five target states
✅ Minimal founder and management involvement once the system was live
Rather than a one-off spike, Sunergy ended up with a repeatable commercial solar pipeline that continues to produce opportunities month after month.
Client Feedback
“In just 60 days, Sunergy Solutions closed $1.3M in new revenue using this outbound system, and it’s continued to generate qualified opportunities across multiple states.”
— Sunergy Solutions Team
Tools & Stack Used
Clay – signal-based targeting and enrichment
Smartlead – sequencing, inbox rotation, deliverability
Apollo – contact enrichment and validation
FI Navigator – regional business data
BuiltWith – technology and facility signals
Key Learnings
- Localised targeting beats generic scale in commercial energy markets
- ROI-first messaging outperforms sustainability-only narratives
- Infrastructure matters more than volume once outreach scales across states
- Outbound works best when treated as a system, not a campaign
When This Approach Is (and Isn’t) a Fit
This model works best when:
- deal sizes justify longer sales cycles
- buyers are difficult to reach via inbound alone
- ROI can be clearly articulated
- the client wants predictable, controllable pipeline
It’s a weaker fit for:
- low-ACV residential-only offers
- hyper-local markets with tiny TAMs
- teams unwilling to invest in proper infrastructure
Next Steps
- Expand into additional high-consumption verticals
- Replicate the model in secondary US regions
- Continue refining incentives-led messaging as policies evolve
Want Results Like This?
We build system-led outbound engines for complex B2B, energy, and sustainability businesses — designed for scale, reliability, and long-term performance.
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