How a B2B SaaS Platform Generated 304 Qualified Leads with AI Outbound

Dashboard view showing outbound campaign performance metrics across 10 B2B SaaS lead generation sequences, including leads, emails sent, reply rates, and positive responses.

Client Overview

Company: Confidential B2B SaaS Platform
Industry: SaaS / Appointment Automation
Team Size: 10–50 employees
ICP: Service businesses using CRM and scheduling platforms like GoHighLevel
Why They Chose Danish Lead Co.: The client wanted to boost SaaS sign-ups and demo bookings without overloading their internal sales team — seeking a scalable outbound system that could convert high-quality leads efficiently.

Challenges Before AI Outbound

The client had a strong product but struggled with consistent lead flow. Their internal outbound efforts were time-consuming and lacked the infrastructure for high-volume personalization and deliverability. They needed a precise, AI-driven system to automate prospecting, scale outreach, and produce qualified opportunities at speed.

Our AI-Powered Outbound System

We built a multi-campaign AI outbound engine that targeted service businesses across the US and EU using CRM automation tools.
Here’s how we did it:

• Custom Campaign Strategy: Designed personalized, product-led messaging tailored to the client’s ideal customer profile (ICP).
• Intent-Driven Lead Sourcing: Combined Apollo, Outscraper, and Clay data to identify GHL users and service-based agencies most likely to convert.
• Inbox + Deliverability Setup: Deployed 60+ warmed inboxes across verified domains to ensure high deliverability and sender reputation.
• High-Converting Sequences: Created dynamic, multi-step emails with soft CTAs optimized for demo bookings or free sign-ups.
• Ongoing Optimization: Weekly performance reviews to refine targeting and messaging for each micro-segment.

Results

✅ 49,011 total leads targeted
✅ 57,173 total emails sent
✅ 1,120 replies received (avg. 2.5% reply rate)
✅ 304 positive replies (avg. 27.1% conversion rate)
✅ Multiple direct SaaS sign-ups before sales engagement

Within weeks, the client’s outbound system was generating consistent, qualified pipeline — freeing their team to focus solely on closing and onboarding.

Client Feedback

“61 positive replies last week and 2 new sign-ups 🎉 This is exactly the consistency we needed.”
— Confidential Client, Campaign Manager

Tools & Stack Used

Clay – Lead enrichment and personalization
Smartlead – Email automation and deliverability control
Apollo – ICP data and firmographic segmentation
Outscraper – GHL user scraping and validation
BuiltWith – Tech stack detection and audience refinement

Key Learnings

• Insight 1: Combining multiple enrichment layers (Apollo + Clay + Outscraper) boosts accuracy and match rates for SaaS targeting.
• Insight 2: Product-led CTAs outperform sales-heavy messaging in SaaS acquisition campaigns.
• Insight 3: Multi-domain inbox rotation sustains high deliverability even at large volumes.

Next Steps

• Expand outreach to agency networks and regional SaaS resellers
• Segment campaigns by user adoption stage (trial, freemium, paid)
• Automate CRM sync for improved closed-loop tracking

Want Results Like This?

We build AI-powered outbound systems that generate qualified meetings — not just opens or clicks.

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