Grasp.gg – Case Study
“First $6k MRR deal closed. Nice demos coming in boys - keep it up.”
Client Overview
Company: Grasp.gg
What they do: SaaS platform helping digital media buying teams in Agencies, Advertisers, and Trading Desks optimize operations
Team size: Growth-stage team with dedicated sales reps
ICP: Media buying teams in agencies across the US and Europe (50+ employees)
Why they came to us: Grasp needed a consistent flow of high-quality demos from large marketing agencies. They had a strong value prop—but needed a way to reliably get in front of the right buyers without wasting time on unqualified leads.
The Problem
Grasp’s team had a solid outbound motion—but struggled to scale consistently while maintaining lead quality. Their list quality varied, response rates were unpredictable, and internal time was being drained on low-leverage tasks like inbox management. They wanted a partner to systematize their cold email strategy, manage everything end to end, and deliver qualified leads on autopilot.
What We Built
Targeting: Media agencies (50+ employees) segmented by region (US/EU) and refined using job titles like VP of Media Buying, Head of Programmatic, and Global Media Director.
Messaging: Sharp, pain-led outreach that positioned Grasp as a solution to operational inefficiencies and decision-making bottlenecks inside large agency teams.
System:
Multi-inbox deliverability setup (Google + Outlook)
400 emails/day across 2 campaigns
Scraped + enriched leads from Apollo with layered filters
Fully personalized messages using dynamic variables
Replies monitored, leads booked directly into calendar
The Results
10+ highly qualified leads per month
Closed multiple deals on +$5000 monthly retainers
Positive replies from decision-makers (e.g., Global Product Marketing at large agencies)
Consistent reply rates (7–11% positive) across both EU and US campaigns
Sales team reporting high-quality demos and extended the engagement
Next Steps
Expand campaign targeting to new verticals
Test segmentation by agency holding companies vs. independents
Launch a new offer variant to increase urgency and average deal size
Want results like this?
We help SaaS brands build outbound systems that actually generate pipeline. No templates. No fluff. Just custom, scalable cold email—done right.
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