Case Squared – Case Study
“I didn’t know anything about email or lead gen… we just dialed in the avatar, sent the emails—and I got calls. It was that simple.”
🎥 Watch their story:
Client Overview
Company: Case Squared
What they do: Legal marketing firm helping Disability & PI law firms acquire ready-to-sign clients
Team size: Solo founder (early stage)
ICP: Disability and personal injury law firms in the U.S.
Why they came to us: Justin was transitioning from fitness to B2B and needed a complete outbound system—from copy to tech—to book qualified calls and validate his new offer
The Problem
Justin had no background in outbound strategy or infrastructure. He knew email was the best way to reach law firm owners—but didn’t know how to handle the tech setup, targeting, copywriting, or campaign launch. He needed real conversations fast to validate and kickstart his new business.
What We Built
Targeting: Disability and PI law firms filtered by size, geography, and growth signals
Messaging: Sharp, credibility-based outreach built to stand out in crowded inboxes
System: End-to-end setup with warmed inboxes, verified lead data, and ongoing optimization—fully managed by our team
The Results
Multiple calls booked in the first campaign
High reply quality with ICP-fit decision-makers thanking him for the outreach
New B2B business off the ground and converting into paying clients within weeks
A repeatable system that continues to deliver leads on autopilot
Client Testimonial
“I was shocked by how simple it was. We nailed the ICP, launched fast, and got qualified calls—without needing to babysit the process. We’re actually converting clients from this already.”
— Justin Bauer, Founder of Case Squared
Next Steps
Scaling outreach volume while maintaining reply quality
Iterating messaging to expand into related legal niches
Launching V2 of outbound campaigns with refined segmentation and personalization
Want results like this?
We help B2B brands build custom outbound systems that generate real pipeline—and serious revenue.
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