Home Pro Digital – Case Study
“We’re very happy with the results and appreciated their thoughtful, data-driven approach.”
Client Overview
Company: Home Pro Digital
What they do: Marketing and website solutions tailored for home service contractors
Team size: Small team led by founder Catherine Wilson
ICP: U.S.-based home service businesses (painters, plumbers, HVAC, roofers, etc.)
Why they came to us: Catherine wanted to validate outbound as a new acquisition channel and reach more high-fit service businesses—without relying solely on referrals or local marketing.
The Problem
While Home Pro Digital had a solid reputation and offer, they had never tested cold outbound at scale. Catherine wasn’t sure what kind of messaging would resonate with busy contractors—or if cold email would even work for this audience. They needed a clear strategy, execution, and real data on how to turn outreach into booked calls.
What We Built
Targeting: Home service businesses (1–20 employees), filtered by trade type, service area, and relevance to their offer
Messaging: Simple, direct, and benefit-led copy that emphasized tangible results (like getting more jobs booked)
System:
Multi-inbox deliverability setup (Google + Outlook)
400 emails/day across 2 campaigns
Scraped + enriched leads from Apollo with layered filters
Fully personalized messages using dynamic variables
Replies monitored, leads booked directly into calendar
The Results
65 qualified leads in the first 80 days
Positive replies from ideal ICPs like painters, roofers, HVAC pros, and more
Engagement from business owners asking for quotes, details, and times to connect
Clear validation that cold outbound could work for the home services niche
Client Testimonial
“Working with Danish Lead Co. has been a great experience. They helped us strategically explore cold outreach and provided valuable insights on how to position our service and refine our offer to boost engagement and lead generation. We’re very happy with the results and appreciated their thoughtful, data-driven approach.”
— Catherine Wilson, Founder of Home Pro Digital
Next Steps
Scale outreach volume to new markets and additional verticals (e.g., landscaping, electricians)
Continue refining value props based on high-performing replies
Explore new outbound angles (seasonal offers, website revamps, etc.)
Want results like this?
We help marketing agencies that are experts in their field build outbound systems that actually generate pipeline. No templates. No fluff. Just custom, scalable cold email—done right.
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