PlayFlare – Case Study
“These leads/appointments are high quality and I’m confident we’ll close multiple deals. The cycle might be 3–6 months, but this is exactly the kind of pipeline we were missing.”
Client Overview
Company: Playfare
What they do: Marketing partner for casinos, sports betting platforms, and other restricted B2C offers—specializing in getting ads approved, lowering costs, and improving ROI.
Team size: Small team with an internal closer
ICP: Casino and betting platforms across EMEA, APAC, and the Americas
Why they came to us: Playfare needed a cold outreach engine capable of scaling globally—one that could deliver qualified leads and meetings in a highly restricted industry where traditional channels often fail.
The Problem
Restricted B2C offers face significant friction across paid channels like Meta and Google Ads. Playfare’s offer was strong, but they lacked a consistent outbound strategy to cut through the noise and reach decision-makers across continents. Their internal team didn’t have the bandwidth to manage list building, deliverability, or copywriting at scale.
What We Built
Targeting: Three parallel campaigns targeting verified decision-makers at casino, betting, and related platforms across Asia, EMEA, and the Americas
Messaging: Direct, compliance-aware messaging tailored to platform pain points (e.g. cost, approval delays, ad rejections)
System: High-volume cold email engine (400 emails/day) using fully warmed inboxes and enriched ICP lists, personalized with dynamic fields and manually reviewed case-by-case for accuracy
Execution: We sent thousands of highly personalized cold emails with compelling CTAs, booking calls directly into the calendar of Playfare’s closer, Patrick
The Results
37 qualified leads and 25 booked appointments in the first 2 weeks
Replies from global decision-makers ready to meet
Strong engagement despite industry complexity and international targeting
A repeatable outbound system built for global scalability
Client Testimonial
“These leads/appointments are high quality and I’m confident we’ll close multiple deals. The cycle might be 3–6 months, but this is exactly the kind of pipeline we were missing.”
— Patrick, Closer at Playfare
Next Steps
Expand campaign reach to adjacent verticals with similar compliance restrictions
Scale volume in proven regions
Continue optimizing by segmenting based on decision-maker behavior and response quality
Want results like this?
We help marketing and tech teams targeting complex, regulated, or high-barrier verticals build outbound engines that cut through noise and generate qualified pipeline.
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