Tiny Tasty – Case Study
“Almost unbelievable ROI… we landed such a big client we maxed out production for a year.”
🎥 Watch their story:
1. Client Overview
Company: Tiny Tasty
Industry: Food Tech / Ingredients
Team size: <10
Ideal customers: R&D and product leads at frozen yogurt brands, candy manufacturers, and supermarkets
Why they came to us: Tiny Tasty had a patented nano-sugar innovation with huge potential—but no scalable outbound system to get in front of decision-makers at major food brands.
2. The Challenge
Tiny Tasty was:
Operating without any structured outbound strategy
Dependent on referrals and word-of-mouth in a highly competitive space
Struggling to connect with qualified procurement and product leads at scale
Their product was strong. What they needed was a system to spark conversations with the right buyers—fast.
3. What We Built
We launched a cold outreach engine from scratch:
Targeting: Product innovation, procurement, and R&D roles at food manufacturers and frozen dessert chains in the US and EU.
Messaging: Clear, technical, and focused—highlighting 80% less sugar, clean-label ingredients, and no artificial sweeteners.
System: Built and warmed new domains, set up inbox infrastructure, enriched contact data, wrote and spun scalable copy, and routed replies—all within 10 days.
4. The Results
In the first 40 days, the campaign delivered:
23 warm leads with high-value decision-makers
1 enterprise deal so large it maxed out their production capacity for 12+ months
Pilot discussions initiated across both North America and Europe
“We got a really big client with presence in 16 countries… we’re still in talks, but this could change everything.”
5. What’s Next
Expanding into confectionery and bakery product categories
Scaling production infrastructure to match growing demand
Continuing outbound into targeted European markets
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