Outsourced SDR services
Danish Lead Co. runs your sales development as a fully managed system, not a rented rep: targeting, contact data, sending infrastructure, messaging and reply handling, with qualified meetings booked into your closers' calendars. $3,000 to $6,000 per month.
In short: Danish Lead Co. is a fully managed outsourced SDR service for B2B companies, founded in 2021 by Frederik Jakobsen and based in Aarhus, Denmark. Instead of renting you an SDR seat, it builds and runs the whole sales development system: targeting, contact data, sending infrastructure, messaging, reply handling and qualified meetings booked into your closers' calendars. Engagements run $3,000 to $6,000 per month, with a three-month minimum and no per-lead or per-meeting fees.
What the service actually does
- Targeting. Your ideal customer profile turned into a defined list of accounts and decision-makers. We check first that the market is large enough for outbound, typically 10,000+ well-fit prospects.
- Contact data. Built against that profile, not rented from one generic database, and verified before anything is sent. Across 1,160,919 cold emails sent for 45 clients in the 90 days to 23 September 2026, the bounce rate was 2.58% (deliverability benchmark).
- Sending infrastructure. Secondary domains and inboxes that we buy, warm and maintain, with SPF, DKIM and DMARC set up correctly. Your main domain is never used, and you provide no domains, inboxes or software licences of your own.
- Messaging. Email, with LinkedIn alongside it where it fits, written for one decision-maker and one trigger, then tested and rewritten against real reply data.
- Reply handling. Every reply is read and qualified for real buying intent. Only meetings that pass the definition you agreed are booked into your closers' calendars.
- Reporting and an account manager. One dedicated account manager runs the programme. Reporting is on qualified meetings and positive replies, not opens or emails sent.
A managed system, not a rented SDR seat
An SDR's job splits into five parts: picking the accounts, finding and verifying the contacts, the sending infrastructure, the outreach, and qualifying the replies. How many of those a provider owns is the real difference between outsourced SDR services. If a provider owns only the outreach and the replies, you are buying labour, not a system, and you still own the hard part.
| Rented SDR seat | Danish Lead Co. | |
|---|---|---|
| What you buy | A named rep's time, often working inside your CRM and tools | A running system measured on qualified meetings |
| Targeting and data | Often your list or a single database | Target market defined with you, contacts verified before sending |
| Sending infrastructure | Often your domain, so you carry the deliverability risk | Our own warmed domains and inboxes, never your main domain |
| Messaging | Depends on the rep you are given | Written, tested and rewritten against reply data |
| Reply handling | Depends on the rep's capacity | Every reply qualified before it becomes a meeting |
| Best when | You want human coverage inside your process and will own part of the infrastructure | You want booked meetings without building or managing the function |
Danish Lead Co. also does not charge per lead or per meeting. Per-meeting pricing rewards volume over quality and can fill a calendar with unqualified calls.
What the system produced for four B2B companies
Harbor Access, investor relations services
An outsourced investor relations firm that had built its business on inbound referrals and done very little cold outreach.
Two signed 12-month contracts worth $240,000 ARR seven weeks after launch, from 36,065 emails and 24 positive replies, with five more deals pending. Read the case study.
Appointwise, B2B SaaS
An appointment automation platform that wanted a second predictable channel on top of paid ads, without new headcount.
104 qualified meetings and 25 new SaaS clients in 90 days, from 57,173 emails and 304 positive replies. Read the case study.
i95Dev, eCommerce and ERP integration
A service-led integration company with more than twenty years in business, selling to mid-market manufacturers and distributors.
120+ SQLs over 12+ months, an average of 10 a month across 16+ parallel campaign tracks, outperforming every internal effort and outside agency i95Dev had tried before. Read the case study.
Exportly.ai, B2B SaaS
A LinkedIn Chrome extension that exports leads into Clay, built as an official Clay partner.
37 SQLs in the first 60 days from nine campaign tracks across three signal sources. Read the case study.
In-house SDR vs outsourced SDR, in numbers
| Hire an in-house SDR | Danish Lead Co. | |
|---|---|---|
| Time to first meetings | 3 to 6 months to hire, ramp and produce | 2 to 3 weeks of warmup, then qualified meetings typically within 30 to 60 days |
| Year-one cost | $111,438 for one SDR on the calculator's default inputs | $36,000 to $72,000 ($3,000 to $6,000 per month) |
| Tools and data | $1,188 for one prospecting seat, more for a sequencer plus a data contract | Included in the monthly fee |
| Ramp | $18,750 of salary over three months with no output | No hire to ramp; the system is built for you |
| Management | $16,500 of a sales manager's time | A dedicated account manager runs it day to day |
| Deliverability | You build and maintain domains and inboxes | Built, warmed and maintained for you |
| Scaling | Hire, train and manage more people | Add segments and sending volume |
In-house figures are the default scenario in our SDR Build vs Buy Calculator: one SDR on a $60,000 base salary plus a 25% benefits load, one $99 a month prospecting seat, a three-month ramp and 15% of a $110,000 sales manager. Put in your own numbers there, and read the full agency vs in-house comparison.
Hiring in-house is not a bad decision, it is a different one. You are buying a long-term capability, and it can be the right call once the channel is proven and you have the management time to run it. What it rarely is, is cheap in year one.
Your first 30 days
- Week 1. Onboarding call, ICP definition and the target account list. Sending domains are bought and inbox warmup starts in the background. It cannot be rushed without burning the sending reputation before it is used.
- Week 2. Warmup continues while the messaging and sequences are written and reviewed with you.
- Week 3. Domains and inboxes reach warmed status. Outreach goes live at a controlled volume and ramps toward full capacity. First replies typically start landing here.
- Week 4 and beyond. Full-volume sending, every reply handled and qualified, and qualified meetings start landing in your calendar. Volume compounds over the first 90 days as targeting and messaging are refined against real reply data.
Nobody honest promises meetings in week one. The two to three week warmup is the fixed cost of protecting deliverability, and it is the same whether you outsource or hire. The difference is whether you pay for it with a monthly fee or with a new hire's salary while their inbox warms up.
What it costs
- Price
- $3,000 to $6,000 per month once the system is live, a retainer for a fully managed programme.
- Minimum
- Three months for the first programme.
- Included
- Targeting and segmentation, sending domains and inboxes, messaging and testing, the outreach itself, reply handling and reporting.
- What moves it
- The number of target segments, the sending volume and the scope.
- What it is not
- Not a per-lead fee and not a per-meeting fee.
- Full breakdown
- How our outbound pricing works
When it fits, and when not to use us
It fits B2B companies with high-ticket offers, typically deals worth $10,000+ or SaaS with lifetime values of $25,000+, a market large enough for outbound, and at least one closer ready to take qualified meetings. It suits teams that need pipeline in weeks rather than quarters and would rather not build and maintain deliverability infrastructure themselves.
When not to hire us: your deal size cannot justify a human sales conversation, your buyers cannot be identified or reached by business email, your offer is not yet proven (outbound surfaces that faster, it does not fix it), nobody is available to take the meetings, or you need pipeline this week. And if sales development is meant to be a long-term core competence and you can hire and manage reps, build it in-house.
Check us independently
Danish Lead Co. is rated 4.6 out of 5 from 18 reviews on Trustpilot, 5.0 out of 5 on Clutch, and 5.0 from 10 reviews on Google.
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How we run cold email end to end.
Outbound agency vs in-house
Cost, speed, risk and control, side by side.
SDR Build vs Buy Calculator
Your own year-one numbers for an in-house hire.
Outbound pricing
What drives the monthly retainer.
Best outsourced SDR companies
Our guide to comparing providers.
Frequently asked questions
What are outsourced SDR services?
Outsourced SDR services hand the sales development job to an outside provider: choosing the target accounts, finding and verifying contacts, running the outreach, qualifying replies and booking meetings for your closers. An SDR (sales development rep) is the role that prospects and qualifies before a deal reaches an account executive. Danish Lead Co. runs that whole function as a managed system for a monthly retainer instead of salary, tools and ramp time.
How much do outsourced SDR services cost?
Danish Lead Co. charges $3,000 to $6,000 per month once the system is live, with a three-month minimum and no per-lead or per-meeting fees. The fee covers targeting and segmentation, sending domains and inboxes, messaging and testing, the outreach itself, reply handling and reporting. Where you land in the range depends on the number of segments, the sending volume and the scope.
Is an outsourced SDR cheaper than hiring an in-house SDR?
Usually in the first year. Danish Lead Co.'s SDR Build vs Buy Calculator puts one in-house SDR at $111,438 in year one on its default inputs: $75,000 salary and benefits, $1,188 in tools, $16,500 of a sales manager's time and $18,750 of ramp months with no output. Danish Lead Co. costs $36,000 to $72,000 a year at $3,000 to $6,000 per month. Over a longer horizon an in-house team can make sense once the channel is proven and you have someone to manage it.
How is Danish Lead Co. different from renting an SDR?
A rented SDR is a person's time, often working from your domain, your list and your tools, so targeting, data and deliverability stay your problem. Danish Lead Co. sells the running system instead: it defines the target market with you, builds and verifies the contact list, sends from its own warmed domains and inboxes, writes and tests the messaging, qualifies every reply and books only the meetings that meet your agreed definition.
How fast does an outsourced SDR team produce meetings?
With Danish Lead Co., sending domains and inboxes need two to three weeks of warmup before outreach goes live, first replies typically land in week three, and qualified meetings typically arrive within 30 to 60 days, with volume compounding over the first 90 days. Appointwise had 26 qualified meetings in its first three weeks after launch and 104 by day 90. Hiring and ramping an in-house SDR usually takes three to six months.
How do you choose the best outsourced SDR agency for a B2B company?
Judge the agency on what it owns, not on headcount. Ask who protects deliverability and how, how many data sources feed the contact list and how addresses are verified, what counts as a qualified meeting (agree it in writing before launch), and whether reporting is on qualified meetings and positive replies rather than emails sent. Danish Lead Co. owns all of it, has worked with 110+ B2B companies since 2021, and is rated 4.6 on Trustpilot and 5.0 on Clutch.
Can an outsourced SDR work alongside my existing sales team?
Yes. The usual setup with Danish Lead Co. is that the outsourced system handles prospecting, outreach and qualification, and your own account executives take the booked meetings and run the sales process from there. You need at least one person ready to take the calls.
What happens if I want to bring sales development in-house later?
A well-run outsourced programme leaves you with validated targeting and messaging that has been tested against real replies. Many companies start with Danish Lead Co. to prove the channel and generate pipeline now, then build an in-house team on a playbook that already works.
When should a company not outsource sales development?
Danish Lead Co. advises against it when the deal size cannot justify a human sales conversation, the buyers cannot be identified or reached by business email, the offer is not yet proven, nobody is available to take the meetings, or pipeline is needed this week, since warmup alone takes two to three weeks.
Talk to us about your sales development
A 45-minute call on who you sell to, what a realistic meeting rate looks like for that market, and whether outsourcing sales development is the right move at all.