How AquaFlow Technologies Generated 50 Qualified Leads per Month and Closed $60,000+ in Deals Using a Scalable Outbound System
Outbound campaign snapshot for AquaFlow Technologies showing 4,000+ emails sent, 170+ replies, and 65+ positive responses from Google Maps-sourced laundromat campaigns across multiple U.S. regions.
Client Overview
Company: AquaFlow Technologies
Industry: Industrial Water Efficiency Equipment / Manufacturing
Company Type: B2B Manufacturer & Supplier
ICP: Laundromats, car washes, and other water-intensive local businesses
Product: Valve technology that removes and compresses air bubbles before water reaches the meter, reducing measured water consumption
Core Outcome: Up to 30% lower water bills for end customers
Goal: Build a scalable outbound engine to replace slow, manual sales outreach and generate consistent, qualified sales opportunities.
What They Tried Before (and Why It Didn’t Scale)
Before working with us, AquaFlow relied primarily on manual outbound efforts.
Sales reps:
- Researched prospects one by one
- Sent emails manually
- Followed up inconsistently
- Spent significant time just to reach small volumes
The result:
- Low outreach capacity (100 emails took disproportionate effort)
- Inconsistent pipeline
- Sales energy spent on admin instead of selling
The challenge wasn’t the offer — it was distribution.
AquaFlow already had a strong value proposition:
measurable cost savings, clear ROI, and a simple physical product.
What they lacked was a repeatable system to reach the right businesses at scale.
Why Outbound Was the Right Channel for This Market
Inbound and paid ads are inefficient for this segment because:
- Most laundromats and car washes aren’t actively searching for water efficiency solutions
- Buyers are local, fragmented, and rarely active on LinkedIn
- The buying trigger is cost reduction — not brand discovery
Outbound works exceptionally well here — if it’s built around:
- the right data source
- extremely clear ROI messaging
- infrastructure that supports volume without manual effort
What We Built (The Actual System)
1) Google Maps–Led Market Mapping
AquaFlow’s buyers live offline.
So instead of relying on LinkedIn or generic B2B databases, we:
- Scraped Google Maps to identify laundromats, car washes, and similar businesses
- Filtered by geography, business type, and operational relevance
- Built a clean, highly targeted TAM of real buyers
This unlocked a market that traditional tools simply don’t cover well.
2) Contact Enrichment & Role Matching
Local businesses rarely list structured org charts.
We enriched each lead using multiple data sources to surface:
- owners
- operators
- decision-makers responsible for utilities or operations
The goal wasn’t “perfect titles” — it was reaching the person who cares about the water bill.
3) Messaging Built Around Direct Financial Impact
The core message was simple and specific:
“We help businesses like yours reduce water bills by up to 30% by eliminating air measurement before the meter.”
No fluff.
No technical overload.
No abstract sustainability claims.
Just:
- cost reduction
- measurable savings
- relevance to water-heavy operations
This clarity drove unusually high engagement.
4) High-Efficiency Outreach Infrastructure
To support scale without deliverability issues, we implemented:
- dedicated sending domains
- proper warmup routines
- inbox rotation
- strict list hygiene
This allowed AquaFlow to send volume without burning domains or reputation.
5) Extreme Efficiency per Lead
One standout metric:
~400 emails per positive reply
In B2B outbound, that level of efficiency is rare — especially in local SMB markets.
It was achieved by:
- precise ICP targeting
- Google Maps–first sourcing
- ROI-driven messaging
- clean infrastructure
Results (First 2–3 Months)
Within the first few months, the system delivered:
✅ ~50 qualified leads per month
✅ 32 proposals sent
✅ 12 deals closed within the first two months
✅ $60,000+ in closed revenue (with additional deals expected to close)
✅ Highly efficient outreach with ~400 emails per positive reply
Most importantly:
AquaFlow moved from manual, rep-limited outreach to a scalable, predictable pipeline.
Why This Worked So Well
Several factors compounded results:
- Clear, non-theoretical ROI
- A physical product with immediate cost impact
- Buyers who feel utility costs every month
- A market underserved by modern outbound systems
Outbound didn’t need to “convince” — it simply needed to reach the right businesses consistently.
What Didn’t Work (and What We Avoided)
We intentionally avoided:
- LinkedIn-first sourcing → poor coverage for local operators
- Generic sustainability messaging → weak response without financial framing
- Manual follow-ups → impossible to scale
- Volume-only sending → deliverability risk
The winning formula was: local data + financial clarity + scalable infrastructure.
Client Feedback
“We knew our product delivered real savings, but reaching enough businesses manually was slow and inconsistent. This system completely changed that. We’re now generating steady leads and closing deals faster than before.”
— AquaFlow Technologies Team
Tools & Stack Used
Google Maps – primary market discovery
Outscraper – large-scale local business scraping
Clay – enrichment, validation, and ICP filtering
Smartlead – inbox rotation and deliverability control
Apollo – supplementary contact data
Key Learnings
- Google Maps is the best data source for local, utility-heavy businesses
- ROI-driven messaging dramatically outperforms abstract value claims
- Manual outbound caps growth — systems unlock it
- Infrastructure matters as much as copy
When This Approach Is a Strong Fit
This model works especially well for:
- Manufacturers and industrial suppliers
- Products with clear cost-reduction or efficiency ROI
- Local or fragmented buyer markets
- Businesses underserved by LinkedIn data
It’s a weaker fit for:
- brand-led consumer products
- inbound-only growth models
- offers without a tangible economic outcome
Next Steps
- Aggressively scale outbound volume
- Expand into adjacent water-intensive verticals
- Increase geographic coverage
- Layer follow-up and referral loops into the system
Want Results Like This?
We build outbound systems for manufacturers, suppliers, and industrial companies — designed to generate real conversations, proposals, and closed revenue.
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