How Deltex BV Generated 94 Qualified Buyer Conversations in Under 2 Months While Expanding Beyond the Netherlands
Outbound campaign dashboard showing 94 qualified buyer conversations generated in under two months from B2B manufacturing outreach to retailers and hospitality buyers.
Client Overview
Company: Deltex BV
Industry: Textile Manufacturing / Bedding & Home Goods
Company Type: B2B Manufacturer & Supplier
Years in Business: ~50 years
ICP: Retail chains, independent retailers, and hotel groups
Markets: Netherlands (established), Germany (initial expansion), DACH & Scandinavia (planned)
Goal: Test whether Deltex’s proven, hands-on sales approach could scale into new international markets without overloading the internal team.
The Challenge: Expanding a Proven Sales Model Into New Markets
Deltex has built a strong position in the Dutch market over decades.
Their growth historically came from:
- deep product knowledge
- long-term relationships
- direct, personal sales conversations
The question wasn’t if their product would resonate elsewhere — it was:
Can this sales approach be scaled into new countries without consuming all internal sales capacity?
Germany was chosen as the first expansion market, targeting:
- retail buyers
- hospitality groups
- decision-makers responsible for bedding and sleep products
Why Outbound Was the Right Expansion Channel
Inbound alone wasn’t enough for this phase:
- New markets lacked brand awareness
- Buyers weren’t actively searching for new suppliers
- Relationship-driven sales require direct conversations
Outbound allowed Deltex to:
- proactively reach the right buyers
- control volume and pace
- test demand quickly without committing heavy resources
What We Built (The Actual System)
1) Deliverability-First Infrastructure
Because this was a new outbound channel for Deltex, we prioritised:
- clean sending domains
- proper warmup from day one
- conservative volume ramp-up
This ensured strong inbox placement and protected brand reputation in new markets.
2) Carefully Curated Buyer Lists
We built targeted lists of:
- retail chains
- independent retailers
- hotel groups
Each list focused on actual buying relevance, not just job titles.
The goal was simple:
reach the people who can realistically evaluate and buy Deltex products.
3) Direct, Personal Outreach to Decision-Makers
Messaging mirrored Deltex’s real-world sales style:
- personal
- direct
- practical
No buzzwords.
No mass-market language.
Just a clear introduction and a reason to talk.
This allowed Deltex to scale what they already did well, without changing how they sell.
4) Controlled Volume, High Signal
Instead of chasing volume for its own sake, we focused on:
- quality conversations
- clear buyer intent
- realistic follow-up capacity
This kept sales conversations productive from day one.
Results (First 2 Months)
In under two months, the system delivered:
✅ 94 qualified buyer conversations
✅ Strong engagement from retailers and hotel groups
✅ Demand high enough to pause campaigns intentionally
✅ Clear validation that Deltex’s sales model translates across borders
The volume exceeded internal capacity — in a good way.
Deltex chose to:
- temporarily pause outbound
- hire an additional salesperson
- resume campaigns once the team is ready to handle more demand
Why This Worked
Several factors aligned:
- a mature, high-quality product
- buyers accustomed to relationship-based purchasing
- outreach that respected how B2B buying actually works
- infrastructure that supported scale without chaos
Outbound didn’t replace Deltex’s sales approach — it amplified it.
What We Avoided
To keep quality high, we deliberately avoided:
- generic, mass-market messaging
- over-automation at the copy level
- uncontrolled volume increases
- forcing calendar-heavy flows early
The priority was real conversations, not vanity metrics.
Next Phase: Scaling With Control
When campaigns relaunch in early April, the plan is to:
- expand beyond Germany into Scandinavia and the wider DACH region
- introduce an AI inbox manager to handle:
- initial qualification
- reply triage
- meeting booking
This ensures the sales team spends time only on the most relevant opportunities.
Client Feedback
“The response exceeded our expectations. We generated so many relevant conversations that we had to pause, expand the team, and then continue. The process felt structured, controlled, and very aligned with how we sell.”
— Deltex BV Team
Tools & Stack Used
Clay – enrichment and ICP validation
Smartlead – deliverability and inbox rotation
Google Maps & Retail Databases – buyer discovery
Custom enrichment workflows – decision-maker identification
Key Learnings
- Proven sales models can translate internationally with the right system
- Manufacturers benefit most from controlled outbound, not aggressive volume
- Pausing due to demand is a signal of product–market fit, not a bottleneck
- Infrastructure matters when entering new markets
When This Approach Is a Strong Fit
This model works best for:
- manufacturers and B2B suppliers
- companies expanding into new geographic markets
- relationship-driven sales cycles
- teams that want control over growth pace
It’s less suitable for:
- transactional, low-margin products
- inbound-only growth strategies
- teams without follow-up capacity
Want Results Like This?
We help manufacturers and suppliers expand into new markets using system-led outbound — designed for real conversations, controlled scale, and long-term growth.
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