City of Richmond Hill - Case Study
“In a difficult geopolitical climate, your process, professionalism, and results exceeded expectations. We’d absolutely recommend you.”
🎥 Watch their story:
Client Overview
Client: City of Richmond Hill (via consulting engagement)
What they do: Municipal economic development office focused on investment attraction, business retention, and trade expansion
Team size: Government-affiliated consulting group
Target audience: Global businesses and industry influencers in sectors like advanced manufacturing, technology, and professional services
Why they came to us: They needed a proven outbound system to support their international trade mission—generating warm introductions and investment-ready leads on a tight timeline
The Problem
Despite years of preparation, the Richmond Hill team lacked a specialized partner to help them execute high-quality lead generation for a diplomatic, multi-sector B2B initiative.
Their objectives were twofold:
Engage investment-ready companies aligned with their priority sectors
Book meetings with influencers (e.g., trade associations, government liaisons) who could enable future opportunities
What they needed was a team that could handle cross-border messaging, complex targeting, and scheduling in a sensitive international context.
What We Built
Targeting: Aligned outreach to specific regions and sectors tied to the trade mission’s agenda
Messaging: Crafted diplomatic, opportunity-oriented messaging that reflected the city’s tone and professional standards
System: Managed end-to-end execution—list building, inbox management, responses, scheduling—with close collaboration from the city’s consulting lead
The Results
27 total leads generated
20 qualified meetings booked ahead of the international trade show
Leads included both direct investor conversations and high-value influencer meetings
Campaign delivered under tight time and geopolitical constraints
Client Testimonial
“What impressed me was your intake process. You didn’t just start building lists—you had a process, planning, and alignment. That made the execution smooth. It was a collaborative learning experience, and I’d absolutely recommend you.”
– Bill, Consultant Lead on behalf of City of Richmond Hill
Next Steps
Follow-ups with trade show attendees and warm contacts
Evaluating a follow-up campaign for sector-specific expansion in North America and Europe
Exploring long-term partnership to support future outbound initiatives
Want results like this?
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