How Grasp.gg Added $72,000 in New ARR with an AI Outbound System
“First $6k MRR deal closed. Nice demos coming in boys - keep it up.”
Client Overview
Company: Grasp.gg
Industry: SaaS / Advertising Technology
Team Size: Growth-stage team with dedicated sales reps
ICP: Media buying teams in agencies across the U.S. and Europe (50+ employees)
Why They Chose Danish Lead Co.: Grasp needed a predictable flow of high-quality demos from large agencies. They had a strong product and message but lacked a reliable system to scale outreach while maintaining lead quality and freeing up internal resources.
Challenges Before AI Outbound
Grasp’s outbound process worked—but inconsistently. The team spent too much time managing inboxes, dealing with mixed-quality lists, and writing copy instead of closing deals. They needed Danish Lead Co. to build an end-to-end outbound system that handled targeting, copy, deliverability, and lead booking automatically.
Our AI-Powered Outbound System
We designed a fully managed outbound engine to reach decision-makers at leading media agencies:
- Targeting: Focused on agencies with 50+ employees, segmented by region (U.S./EU) and senior roles like VP of Media Buying, Head of Programmatic, and Global Media Director.
- Messaging: Pain-led and outcome-driven—addressing operational inefficiencies and bottlenecks in large media buying teams.
- System:
- Multi-inbox setup (Google + Outlook)
- 400 emails/day across two tailored campaigns
- Leads scraped and enriched via Apollo
- Dynamic personalization with AI-enriched proof points
- Replies filtered and qualified before being booked directly into sales calendars
Results
✅ 10+ qualified leads per month
✅ Closed multiple $5,000+ monthly retainers ($72,000+ ARR)
✅ Consistent 7–11% positive reply rate across U.S. and EU campaigns
✅ Replies from senior decision-makers, including Global Product Marketing leads at major agencies
The system became a reliable engine for pipeline growth, enabling Grasp’s sales team to focus solely on conversion.
Client Feedback
“First $6k MRR deal closed. Nice demos coming in boys – keep it up.”
— Eoin Greensmyth, Sales Lead at Grasp.gg
Tools & Stack Used
Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered sequencing and inbox management
Apollo – Contact database and enrichment
FI Navigator – Market and vertical segmentation
BuiltWith – Tech insights for targeting relevance
Key Learnings
- Insight 1: Data enrichment and segmentation drive consistency in high-ticket SaaS outbound.
- Insight 2: Pain-led messaging converts better than feature-heavy copy.
- Insight 3: End-to-end outbound management saves internal sales hours while improving ROI.
Next Steps
- Expand campaign targeting to new agency verticals
- Segment by holding company vs. independent agency for improved personalization
- Launch new offer variants to increase urgency and average deal size
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