How Case Squared Launched and Booked Legal Clients in Weeks with AI Outbound
“I didn’t know anything about email or lead gen… we just dialed in the avatar, sent the emails, and I got calls. It was that simple.”
🎥 Watch their story:
Client Overview
Company: Case Squared
Industry: Legal Marketing
Team Size: Solo founder (early stage)
ICP: Disability and personal injury law firms in the U.S.
Why They Chose Danish Lead Co.: Founder Justin Bauer was transitioning from the fitness space to B2B legal marketing and needed a complete outbound system—from messaging to tech setup—to validate his offer and start generating calls fast.
Challenges Before AI Outbound
Justin had zero experience with outbound or cold email. He knew email was the best way to reach law firm owners but lacked the tools, systems, and copywriting expertise to do it right. Without a proven process, every day spent guessing meant another day without clients or data.
Our AI-Powered Outbound System
We built a done-for-you outbound system from the ground up:
- Targeting: Disability and personal injury law firms filtered by firm size, location, and business growth indicators.
- Messaging: Direct and credibility-based emails designed to cut through crowded inboxes and get law firm owners on calls.
- System:
- Fully managed inbox setup and warm-up
- Verified, enriched lead data
- Automated sequencing with reply handling
- Real-time optimization to improve engagement week over week
Results
✅ Multiple qualified calls booked in the first campaign
✅ Positive replies from decision-makers thanking him for the outreach
✅ Paying clients within weeks of launch
✅ Repeatable system that continues to deliver legal leads automatically
Case Squared validated its offer and kickstarted revenue within its first month using a lightweight, automated outbound system.
Client Feedback
“I didn’t know anything about email or lead gen… we just dialed in the avatar, sent the emails—and I got calls. It was that simple.”
— Justin Bauer, Founder of Case Squared
Tools & Stack Used
Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered sequencing and inbox management
Apollo – Verified legal contact database and enrichment
FI Navigator – Market segmentation and firmographic filtering
BuiltWith – Technology insights to validate prospect fit
Key Learnings
- Insight 1: Even solo founders can validate new offers quickly with a managed outbound engine.
- Insight 2: Legal audiences respond well to credibility-first messaging.
- Insight 3: Consistent deliverability and clean targeting drive high reply quality, even at low volume.
Next Steps
- Scale outbound volume while maintaining lead quality
- Expand outreach to additional legal niches
- Launch v2 messaging with refined segmentation and personalization
Want Results Like This?
We build AI-powered outbound systems that generate qualified meetings — not just opens or clicks.
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