How Home Pro Digital Validated Cold Outbound with 65 Qualified Leads in 80 Days
“We’re very happy with the results and appreciated their thoughtful, data-driven approach.”
Client Overview
Company: Home Pro Digital
Industry: Marketing / Home Services
Team Size: Small team led by founder Catherine Wilson
ICP: U.S.-based home service businesses (painters, plumbers, HVAC, roofers, etc.)
Why They Chose Danish Lead Co.: Catherine wanted to validate outbound as a scalable acquisition channel to reach high-fit service businesses—without relying solely on referrals or local marketing.
Challenges Before AI Outbound
Home Pro Digital had a strong offer and reputation but had never tested cold outbound at scale. Catherine needed clarity on which messages would resonate with contractors—and a system that could deliver reliable results without wasting time on unqualified prospects. Their team lacked data-driven infrastructure, personalization tools, and deliverability control.
Our AI-Powered Outbound System
We built and validated a full-funnel outbound engine for Home Pro Digital:
- Targeting: Identified U.S. home service businesses (1–20 employees) by trade type, service area, and offer relevance using Apollo.
- Messaging: Direct, benefit-led copy highlighting results like “more booked jobs” and digital growth outcomes.
- System:
- Multi-inbox deliverability setup (Google + Outlook)
- 400 emails/day across 2 segmented campaigns
- Enriched data and personalized variables for high deliverability
- Warm replies forwarded directly to Catherine’s calendar
Results
✅ 65 qualified leads in the first 80 days
✅ Positive replies from top ICPs — painters, roofers, HVAC pros, and more
✅ Strong engagement from business owners requesting quotes and consultations
✅ Clear validation that cold outbound works in the home services niche
The campaign proved outbound could serve as a repeatable and scalable channel for Home Pro Digital’s future client acquisition.
Client Feedback
“Working with Danish Lead Co. has been a great experience. They helped us strategically explore cold outreach and provided valuable insights on how to position our service and refine our offer to boost engagement and lead generation. We’re very happy with the results and appreciated their thoughtful, data-driven approach.”
— Catherine Wilson, Founder of Home Pro Digital
Tools & Stack Used
Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered sequencing and inbox management
Apollo – Contact database and enrichment
FI Navigator – Market intelligence for segmentation
BuiltWith – Tech stack insights for targeting relevance
Key Learnings
- Insight 1: Cold outbound works effectively even in localized B2B markets.
- Insight 2: Personalization and trade segmentation drastically increase engagement.
- Insight 3: Early data validation helps refine offers faster for scalable growth.
Next Steps
- Scale outreach to additional verticals (e.g., landscaping, electricians)
- Refine top-performing offers based on ICP responses
- Test new outbound angles — including seasonal and website revamp campaigns
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