How Playfare Scaled Global Casino Outreach with 37 Leads in 2 Weeks Using AI Outbound
“These leads/appointments are high quality and I’m confident we’ll close multiple deals. The cycle might be 3–6 months, but this is exactly the kind of pipeline we were missing.”
Client Overview
Company: Playfare
Industry: Marketing / iGaming & Betting
Team Size: Small team with an internal closer
ICP: Casino and betting platforms across EMEA, APAC, and the Americas
Why They Chose Danish Lead Co.: Playfare needed a scalable outbound system to reach decision-makers globally in the highly restricted iGaming and betting industry—where paid ads often face compliance barriers and limited reach.
Challenges Before AI Outbound
The iGaming and betting vertical is one of the toughest for outbound marketing. Playfare’s offers were competitive but restricted by ad policies on major platforms like Meta and Google. Without a reliable cold outreach strategy, their team couldn’t consistently reach qualified decision-makers or manage global deliverability and personalization at scale.
Our AI-Powered Outbound System
We built a compliant, scalable outbound engine designed for international expansion:
- Targeting: Three geo-segmented campaigns focused on verified decision-makers in casino, betting, and related platforms across Asia, EMEA, and the Americas.
- Personalization: Compliance-aware messaging crafted to address key pain points like ad approval, cost reduction, and campaign performance.
- System: High-volume cold email setup (400 emails/day) using fully warmed inboxes, dynamic personalization fields, and manual QA for data accuracy.
- Execution: Thousands of AI-personalized cold emails delivered with high engagement—booking qualified meetings directly to Playfare’s closer, Patrick.
Results
✅ 37 qualified leads and 25 booked appointments in the first 2 weeks
✅ Replies from decision-makers across three continents
✅ High engagement and compliance-safe execution in a restricted industry
✅ A scalable, repeatable outbound system built for global reach
This campaign proved that even in high-restriction verticals, a compliant and data-driven AI outbound system can generate immediate, high-quality opportunities.
Client Feedback
“These leads/appointments are high quality and I’m confident we’ll close multiple deals. The cycle might be 3–6 months, but this is exactly the kind of pipeline we were missing.”
— Patrick, Closer at Playfare
Tools & Stack Used
Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered sequencing and inbox management
Apollo – Global contact database and enrichment
FI Navigator – Regional segmentation and targeting intelligence
BuiltWith – Technology stack insights for personalization relevance
Key Learnings
- Insight 1: AI outbound systems can outperform paid channels in restricted markets.
- Insight 2: Manual QA on enriched data boosts reply quality and compliance.
- Insight 3: Geo-segmented campaigns improve conversion across international ICPs.
Next Steps
- Expand campaigns to adjacent compliance-heavy verticals
- Scale outreach volume in top-performing regions
- Optimize ongoing campaigns using behavior-based segmentation
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