Mold Inspection & Testing – Case Study

Marketing Agency
Written By Frederik Jakobsen
“Eric has been so pleased with the results that he’s entrusted us with outreach for his second business and referred a friend we’re now helping too.”
 

Client Overview

  • Company: Mold Inspection & Testing (MI&T)

  • What they do: Provide unbiased mold inspections for homeowners and property managers—without a conflict of interest in remediation.

  • Team size: Mid-sized team with dedicated sales support

  • ICP: Property damage restoration companies and related home service providers across the U.S.

  • Why they came to us: Eric, MI&T’s founder, wanted to expand their partner base of restoration companies. He needed a cold outreach system that could consistently generate warm conversations—without overwhelming his sales rep.

The Problem

Eric had strong service delivery and a proven value prop—but lacked a reliable way to get in front of new restoration companies at scale. He didn’t have the infrastructure or bandwidth to build and manage a cold email system from scratch. And with just one rep handling responses, volume control was crucial.

What We Built

  • Targeting: Focused exclusively on restoration and property damage businesses nationwide using layered filters and firmographic signals via Outscraper.

  • Messaging: Clean, non-salesy messaging focused on partnership potential and their unique “no conflict of interest” positioning.

  • System: Lightweight sending setup (50 emails/day) with verified data, consistent deliverability, and a simple flow that forwarded warm leads directly to Eric’s team.

The Results

  • ✅ 161 leads in 8 months -> 20+ booked calls every month for 8 months

    ✅ 1 qualified reply every ~23 emails

    ✅ So effective Eric asked us to take over outbound for his second company and referred a friend

    ✅ Fully scalable system that runs on minimal volume—allowing sales to keep up with demand

Client Testimonial

“Eric has been so pleased with the results that he’s entrusted us with outreach for his second business and referred a friend we’re now helping too.”

Next Steps

  • Continue long-term optimization and inbox scaling

  • Build mirrored outbound systems for Eric’s other ventures

  • Introduce vertical segmentation for higher conversion in new regions

Want results like this?

We help B2B brands build custom outbound systems that generate real pipeline—and serious revenue.

👉 Book a free call to learn how we can help.

Frederik Jakobsen https://danishleadco.io
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