How Tiny Tasty Landed an Enterprise Deal and Maxed Out Production in 40 Days with AI Outbound

Almost unbelievable ROI… we landed such a big client we maxed out production for a year.
— Daniel Matalon | Co-Founder

🎥 Watch their story:

Client Overview

Company: Tiny Tasty
Industry: Food Tech / Ingredients
Team Size: <10 data-preserve-html-node="true" employees
ICP: R&D, product innovation, and procurement leads at frozen yogurt brands, candy manufacturers, and supermarkets
Why They Chose Danish Lead Co.: Tiny Tasty had a patented nano-sugar technology with massive market potential but lacked an outbound system to reach decision-makers in major food brands.

Challenges Before AI Outbound

Tiny Tasty relied on referrals and word-of-mouth in a competitive industry. With no structured outreach or list-building process, the team couldn’t reach qualified buyers at scale. They needed a precise, data-driven outbound strategy to generate high-value conversations with major food companies.

Our AI-Powered Outbound System

We built a complete outbound engine from the ground up — designed for speed, clarity, and scientific positioning:

  • Targeting: Identified R&D and procurement leaders at food manufacturers and frozen dessert chains in the U.S. and EU.
  • Messaging: Clean, technical, and outcome-focused copy highlighting key differentiators: 80% less sugar, clean-label ingredients, and zero artificial sweeteners.
  • System: Fully operational within 10 days — new domains, warmed inboxes, enriched contact data, and scalable message personalization.

Results

✅ 23 warm, high-value leads in the first 40 days
✅ 1 enterprise deal so large it maxed out production capacity for 12+ months
✅ Multiple pilot discussions initiated across North America and Europe
✅ A scalable outbound engine capable of fueling long-term partnerships

Tiny Tasty secured a transformative deal and validated outbound as a core channel for future growth.

Client Feedback

“Almost unbelievable ROI… we landed such a big client we maxed out production for a year.”
Daniel Matalon, Co-Founder of Tiny Tasty

Tools & Stack Used

Clay – Food industry enrichment and targeting
Smartlead – Sequencing and inbox management
Apollo – Contact sourcing and role-based segmentation
FI Navigator – Market intelligence for R&D targeting
BuiltWith – Technology and brand validation

Key Learnings

  • Insight 1: Technical clarity in messaging drives conversion in B2B food tech.
  • Insight 2: Even early-stage startups can land enterprise deals with structured outbound.
  • Insight 3: AI-assisted personalization scales credibility and engagement simultaneously.

Next Steps

  • Expand outreach to new food categories like confectionery and bakery
  • Increase production capacity to support growing demand
  • Scale outbound to additional European markets

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