How Tiny Tasty Landed an Enterprise Deal and Maxed Out Production in 40 Days with AI Outbound
“Almost unbelievable ROI… we landed such a big client we maxed out production for a year.”
🎥 Watch their story:
Client Overview
Company: Tiny Tasty
Industry: Food Tech / Ingredients
Team Size: <10 data-preserve-html-node="true" employees
ICP: R&D, product innovation, and procurement leads at frozen yogurt brands, candy manufacturers, and supermarkets
Why They Chose Danish Lead Co.: Tiny Tasty had a patented nano-sugar technology with massive market potential but lacked an outbound system to reach decision-makers in major food brands.
Challenges Before AI Outbound
Tiny Tasty relied on referrals and word-of-mouth in a competitive industry. With no structured outreach or list-building process, the team couldn’t reach qualified buyers at scale. They needed a precise, data-driven outbound strategy to generate high-value conversations with major food companies.
Our AI-Powered Outbound System
We built a complete outbound engine from the ground up — designed for speed, clarity, and scientific positioning:
- Targeting: Identified R&D and procurement leaders at food manufacturers and frozen dessert chains in the U.S. and EU.
- Messaging: Clean, technical, and outcome-focused copy highlighting key differentiators: 80% less sugar, clean-label ingredients, and zero artificial sweeteners.
- System: Fully operational within 10 days — new domains, warmed inboxes, enriched contact data, and scalable message personalization.
Results
✅ 23 warm, high-value leads in the first 40 days
✅ 1 enterprise deal so large it maxed out production capacity for 12+ months
✅ Multiple pilot discussions initiated across North America and Europe
✅ A scalable outbound engine capable of fueling long-term partnerships
Tiny Tasty secured a transformative deal and validated outbound as a core channel for future growth.
Client Feedback
“Almost unbelievable ROI… we landed such a big client we maxed out production for a year.”
— Daniel Matalon, Co-Founder of Tiny Tasty
Tools & Stack Used
Clay – Food industry enrichment and targeting
Smartlead – Sequencing and inbox management
Apollo – Contact sourcing and role-based segmentation
FI Navigator – Market intelligence for R&D targeting
BuiltWith – Technology and brand validation
Key Learnings
- Insight 1: Technical clarity in messaging drives conversion in B2B food tech.
- Insight 2: Even early-stage startups can land enterprise deals with structured outbound.
- Insight 3: AI-assisted personalization scales credibility and engagement simultaneously.
Next Steps
- Expand outreach to new food categories like confectionery and bakery
- Increase production capacity to support growing demand
- Scale outbound to additional European markets
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