How the City of Richmond Hill Booked 20 Qualified Meetings for Its International Trade Mission with AI Outbound
“In a difficult geopolitical climate, your process, professionalism, and results exceeded expectations. We’d absolutely recommend you.”
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Client Overview
Client: City of Richmond Hill (via consulting engagement)
Industry: Economic Development / Government Consulting
Team Size: Government-affiliated consulting group
ICP: Global businesses and industry influencers in sectors like advanced manufacturing, technology, and professional services
Why They Chose Danish Lead Co.: The city needed a specialized outbound partner to generate warm introductions and investment-ready leads for an international trade mission—on a tight diplomatic and operational timeline.
Challenges Before AI Outbound
Richmond Hill’s economic development team had prepared their international trade mission for years but lacked the executional support to reach and convert global B2B decision-makers efficiently. They needed strategic targeting, culturally nuanced messaging, and a system that could deliver results quickly while maintaining professional integrity.
Our AI-Powered Outbound System
Danish Lead Co. developed a diplomatic-grade outbound system aligned with international business and government standards:
- Targeting: Focused on investment-ready companies and trade influencers in key priority sectors and regions tied to the mission’s agenda.
- Messaging: Crafted opportunity-led outreach that positioned the city as a credible economic partner while adhering to formal communication norms.
- System: Fully managed campaign execution—data sourcing, inbox management, lead qualification, and scheduling—run in collaboration with the city’s consulting lead to ensure messaging precision.
Results
✅ 27 qualified leads generated
✅ 20 booked meetings ahead of the international trade show
✅ Meetings included both direct investor prospects and high-value trade influencers
✅ All achieved within a short diplomatic timeline and under international compliance requirements
This system enabled the city to maximize its trade mission impact while ensuring outreach accuracy and brand alignment across borders.
Client Feedback
“What impressed me was your intake process. You didn’t just start building lists—you had a process, planning, and alignment. That made the execution smooth. It was a collaborative learning experience, and I’d absolutely recommend you.”
— Bill, Consultant Lead on behalf of City of Richmond Hill
Tools & Stack Used
Clay – International data enrichment and targeting
Smartlead – Sequencing and inbox management
Apollo – Global business database and lead enrichment
FI Navigator – Sector-specific data intelligence
BuiltWith – Tech validation for company profiling
Key Learnings
- Insight 1: Government and public-sector teams benefit from structured, diplomatic outbound strategies.
- Insight 2: Multi-sector targeting requires precision and cultural alignment across messaging.
- Insight 3: Even within strict compliance frameworks, AI outbound systems can drive measurable ROI.
Next Steps
- Conduct follow-ups with trade show attendees and warm leads
- Launch a sector-specific expansion campaign in North America and Europe
- Explore ongoing partnership for future economic development initiatives
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