How Mold Inspection & Testing Generated 161 Leads and 20+ Monthly Calls with AI Outbound
“Eric has been so pleased with the results that he’s entrusted us with outreach for his second business and referred a friend we’re now helping too.”
Client Overview
Company: Mold Inspection & Testing (MI&T)
Industry: Home Services / Property Inspection
Team Size: Mid-sized team with dedicated sales support
ICP: Property damage restoration companies and home service providers across the U.S.
Why They Chose Danish Lead Co.: MI&T’s founder, Eric, needed a reliable cold outreach system to expand their restoration partner network—without overwhelming his sales rep or building infrastructure from scratch.
Challenges Before AI Outbound
MI&T had strong service delivery and a compelling “no conflict of interest” value proposition but lacked an efficient way to consistently reach restoration companies nationwide. Limited internal bandwidth and no outbound system made it difficult to maintain lead flow or control outreach volume effectively.
Our AI-Powered Outbound System
We designed a lightweight, data-driven outreach engine for MI&T:
- Targeting: Focused exclusively on restoration and property damage firms using firmographic signals from Outscraper.
- Personalization: Crafted partnership-oriented messaging highlighting MI&T’s neutrality and value to restoration companies.
- Automation: Built a streamlined email system (50 emails/day) ensuring verified data, high deliverability, and a seamless flow of qualified leads directly to Eric’s inbox.
Results
✅ 161 qualified leads in 8 months
✅ 20+ booked calls every month
✅ 1 qualified reply per ~23 emails
✅ Referred DLC to a partner and added a second business for outbound management
The system delivered sustainable volume and consistent results—scaling effortlessly while keeping the sales team in full control.
Client Feedback
“Eric has been so pleased with the results that he’s entrusted us with outreach for his second business and referred a friend we’re now helping too.”
— Eric, Founder, MI&T
Tools & Stack Used
Clay – Data enrichment and signal-based targeting
Smartlead – AI-powered sequencing and inbox management
Apollo – Contact database and enrichment
FI Navigator – Industry intelligence for segmentation
BuiltWith – Competitor tech insights for targeting relevance
Key Learnings
- Insight 1: Even low-volume systems can generate consistent results with precise targeting.
- Insight 2: Clear value positioning (“no conflict of interest”) drives high reply quality.
- Insight 3: Scaling can stay efficient when automation matches sales capacity.
Next Steps
- Expand outbound for Eric’s second company
- Segment by vertical for higher conversion in new regions
- Continue optimizing deliverability and inbox scaling
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